Intelligence

With the right programming tools, intelligence can be added to design as rules, or "handlers" that set a text or a typeface according to a given context.

The above diagram is a visualisation of what wikipedia.org has to say on "intelligence". Not only does it reveal key concepts in the text, but it marks what words can follow after what words... which would theoretically allow a program to construct its own text on intelligence.

A straightforward example of computer intelligence linked to design is the Prism-codeset. Prism generates color guides based on a given word, by cross-indexing the word on Google with all known colors. For example: "green apple" scores higher on Google than "pink apple". Therefore, we can conclude that most people consider apples to be green. This way we can deduct colors from pure text information. This basic data is further processed using formal parameters (such as "light" versus "dark") to obtain the right color for the query.

The "intelligence" color guide: