Poster brief

By Panu Kontkanen — 

Background information

The client (the sender) should provide enough information about the background of the project: what is the (primary) message to be delivered, what is the target group, are there any necessary items, images, words etc. to be included in the poster or are there any restrictions in the artwork.


Schedule & budget

A firm schedule should be pointed out, more accurate the better. Same goes with the budget.


Contact persons

The people from the client side (the people I’ll be contacting) should be pointed out. Also the rules should be set firmly, who is in charge of what.


Case example

Design a poster for Ryhmäteatteri’s play “Lokki” by Anton Chekhov.